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Copywriting
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Saturday, 16 June 2007 |
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You've heard of the masochist, the person who
likes to feel pain. You've heard of the sadist, the person who likes to
inflict pain.
Most folks think these terms are pretty ugly and would never consider themselves to be either.
However, as human beings, we all have pain. We all have our
worries, our woes and our problems. And though we may not enjoy them as
the masochist does, they are in fact motivating.
Our pain and worry motivate us to act. We act to relieve our pain, to eradicate our worries.
How does this relate to selling? To sadism?
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Bum Marketing
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Saturday, 16 June 2007 |
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When it comes to doing Bum Marketing, many folks
seem to struggle with the concept of searches and results and how the
two relate.
The term searches has to do with finding keywords on which many people search. Sounds obvious, right?
When you use the Overture tool (at
http://Inventory.Overture.com
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to do keyword research, you are looking at searches per month on the
keywords you type in and the related keywords Overture finds for you.
Searches mean traffic. You want
to get as much traffic as you possibly can. So in general you're going
to be looking for keywords that have high search numbers.
Ah, but here's the rub...
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